What’s your mission?
Just be yourself and watch your world unfold.
When creating a mission statement for your business, I’ll be honest, it's a confusing experience. The reality is, you can be so in your head that by the time you have it written out it’s bland and abstract or you realize you aim to do way more than what you thought and you don’t exactly know how to communicate that (or incorporate it).
I’ve had clients completely dismiss the idea of a mission statement altogether or they put it off for a later time when their business is “more developed”.
Either way, when I see people struggling with creating their mission statement, I realize it’s normally because:
They don’t know what a mission statement is meant to do
There’s a lack of experience, or
They’re comparing themselves to others way too much
But let me tell you something.
All you need to do is be yourself and watch what happens.
Now! Translating what you do into a mission statement can be difficult because you have to step outside of yourself and into the minds of those who don’t know your background or the reason behind why you do what you do.
So if you’re not clear on where to begin, start with your SELF.
Who are you, truly?
There’s an unspoken energy that is felt beyond the words you use that helps people detect and determine what is real or not. So once you’ve come to terms with accepting and embracing who you are, you’re going to see all the ways you can weave these qualities into your brand.
So if you’re in the process of blueprinting your vision and you feel stuck in this area, I hope this was helpful.
And if you’re interested in learning more about my job and how I could be of service to you, please reach out and schedule a free consultation. I’d love to learn more about your unique mission and the areas you feel you struggle with the most.
Before booking a call you can do it yourself with this free checklist I made where I outline all of the key components to building a solid brand identity.
Until then I appreciate you for taking the time to read this and feel free to post your thoughts and recommendations for any other branding topics you think I should cover.